The Noodle Box
Southeast Asian Cuisine
Victoria and Vancouver, British Columbia (BC), Canada
Email:
noodles@thenoodlebox.net

We're hiring: jobs@thenoodlebox.net


The new Noodle Box Vancouver store
Kitsilano
1867 West 4th Ave, near Burrard,
NOW OPEN

Now with satay and more specials!

 

The Noodle Box - a vibrant meeting place of different cultures and flavours - funky new eateries in Victoria and Vancouver.
The Noodle Box style is a fusion of cooking techniques and flavours from many foreign shores, a place where all are welcome to come and share the love of Asian foods that inspires us.

Victoria
Chinatown, 626 Fisgard, 250 360-1312
and
818 Douglas St, 384-1314

Vancouver
Kitsilano 867 West 4th 604-734-1310

The Noodle Box Story

Then

The Noodle Box started its life as a mobile street cart in May 2001. The creation of Jodi Mann and Nick Crooks, the business had a rocky beginning, with city officials having never before dealt with such a complex food business being carried out on the streets. Jodi and Nick, fresh from travels throughout Asia and Down Under, saw the huge potential of street food in Canada largely untapped, and through sheer persistence, managed to convince the powers that be, that this sort of food could be safely produced in Canada, as it is so often in other parts of the world.After two busy summer seasons, building a reputation for food quality, and ‘local oriented’ service, a change in management at the Health Department brought about a tightening of policy that made it financially impossible for The Noodle Box to continue. It was disappointing that after so much hard work, so many happy customers, and absolutely no health complaints, the much loved cart had to be shut down, and Hot Dogs once again wear the crown as ‘best’ street food in town. Even worse, these institutions are now at risk, with the Victoria City Council revoking any Hot Dog Vendors licenses they can, and not offering these spaces up for tender.But all was not lost, and Jodi and Nick, determined to keep the customer satisfied, took over the lease of a dilapidated old Chinese restaurant, and went to work converting it into Victoria’s first Takeaway Noodle Bar. The Noodle Box reopened in March 2003, with a fresh new look, an extended menu, and as much of the feel and flavor of the cart as could be preserved. Built on a shoestring budget, with help from family and friends, the restaurant soon thrived with many of the same regular faces that made the cart such a fun place to be. Initially with a crew of Jodi and Nick and 3 other staff, The Noodle Box went from strength to strength, winning over converts from near and far. Soon our little hole in the wall was once again struggling to keep up with all the orders. After 2 happy years it was time to expand. Securing a larger space in the heart of Victoria's downtown we set about creating a space capable of keeping up with the demand.

Now

With such humble beginnings, The Noodle Box has come a long way. A staff of almost 40 now man the woks, meaning wait times are consistently low, and customers are looked after better than ever. Our new downtown location has meant an improvement to our service level, with large bowls available for dine in customers, as well as locally brewed Phillips Beers on tap.
We have also upgraded our garbage and recycling facilities, offering consumers the choice of throwing the box in the garbage, or the greener alternative of removing the wire handle from the box and composting the box with our organics recycling. This has been done with the assistance of local company reFuse, www.refuse.ca and has led to a reduction in the volume of landfill waste we produce.
Our team of talented cooks also produce daily specials, bringing together classic South East Asian dishes and giving them the Noodle Box spin. Customers are treated to such dishes as Mu Shoo Chicken wraps, Laotian BBQ chicken, Nasi Lemak, Pad Thai, Satay Sticks and rich Malaysian curries to name a few.

The Future

We are interested in people who share our commitment to a quality product and maintaining a happy, fair workplace
while incorporating environmental awareness.
Business Opportunities
The Noodle Box is currently accepting offers of interest for franchise opportunities. Our growth strategy is structured in two parts. We are currently working on phase one, which entails opening a handful of boutique franchises in ideal locations around Western Canada. Our phase two strategy, potentially commencing 2009, includes expansion into Eastern Canada and opportunities for international growth. If you are interested in our franchise opportunities, please fill out the form below. Thank you for your interest.
Jodi Mann and Nick Crooks The Noodle Box.
Click here for 'Offers of Interest' form


Business Philosophy

The Noodle Box wishes to conduct itself in a responsible and ethical manner. Our key areas of concern are the environment, more than fair staff treatment, and sustainable growth.The Noodle Box has extensive recycling systems, in partnership with reFuse recycling for compostable food waste, and BFI for plastics, glass and tin.Staff at The Noodle Box receive a comparatively good wage, as well as equal tips, and extra benefits. Management provides a positive work environment with good 2-way communication, and values the individual as well as the team.The Noodle Box values business that harmoniously co-exists with its immediate community. This means fostering a good relationship with the customer, as well as local suppliers and related businesses.  ConceptThe Noodle Box is something a little different in terms of concept. Described as a "Takeaway Noodle Bar", The Noodle Box offers people a fast, yet flavourful meal, that can be eaten on premise or taken away. There is no table service, nor many tables, and customers can look after many of their own needs while we focus on cooking the best noodle dishes we know how. As a licenced restaurant, customers can enjoy any one of a wide variety of imported beers from all over the South East Asian area, while enjoying the "show"; the skillful noodle wrangling of our expert wok cooks as the steam and fire swirl and flare in our open kitchen, filling the air with spices and excitement. Hardly the place for a romantic dinner for two, The Noodle Box is a vibrant meeting place of different cultures and flavours, a funky new eatery in an historic Chinatown. The Noodle Box style is a fusion of cooking techniques and flavours from many foreign shores, a place where all are welcome to come and share the love of Asian foods that inspires us to do what we do.

Press

The "Full, Real Deal" at The Noodle Box

Can it be? The powers in city hall that control our eating habits are loosening up? Finally, Victoria has some real street food. While the odd Smokie with pickled jalapenos from the cart in front of Capitol Iron will sometimes keep the rumbles away, the Noodle Box occupying the Robbins parking stall closest to the sidewalk at Fisgard and store (Click's) is the real deal. Jodi Mann and Nick Crooks, just back from an extensive tour of S.E. Asia and work in Melbourne, Austrailia restaurants, have taken the streetfood idea and reworked it for Victoria. Coming out of the gas-fired wok are a variety of Vietnamese, Thai, Malay and Philippinean dishes. There is Grilled Peanut Satay sticks; and Singapore Cashew Curry among the menu items. Order Thai Green Curry and you'll get Beef, Chicken, Pork or Vegetarian, simmered in rich Thai spices and coconut cream, with asian vegetables, herbs, chilli and lime, on rice stick noodles. (spicey). Portions are a good size and prices hover around $7. It takes about six minutes to stir-fry up a dish, so if you are carrying a cell phone, call 'em at 866-1312 and they'll have your lunch boxed and ready for you when you get there. Out for a mid-summer's night stroll? Instead of an icecream conefor a quick evening snack try a Skewered Banana (rolled in raw sugar and sweet spices, and BBQ'd Phillipino Style). At $2 each, it's a good thing. The Noodle Box is open 7 days a week from 11 AM.

FIRING UP THE WOKS AT THE NOODLE BOX
626 Fisgard st. 360-1312
Fans of the Noodle Box cart at the bottom of Fisgard will no doubt continue to flock to the new restaurant location further up the street. While small, this little eatery packs a big punch - both in flavour and in the increased number of eaters they can accomodate. (If you come at 12:15, though, be prepared to stand in line for a bit, this place is super popular.)
Once my order is ready, I like to take a seat at the four stool bar directly facing all the open kitchen action. Two cooks work three gas-fired woks like they're playing upbeat jazz downtown. It's pretty to watch and there's lots of spice in the air. Even the clank of the pots take o a musical rhythm. Some say Noodle Box's chef Nick is the hardest working cook in show biz.
No wonder. With 125,000 BTU's of power heating each wok, pumping noodle dishes out at an amazing two minutes each is a cinch. I can just imagine TV's "Tim the Tool Man" getting all hot and bothered. "I don't want to see the gas bills," says Nick.

Little boxes satisfy hearty appetites
I always thought those cute little Chinese food boxes with the wire handles were something that was only found in the movies or on Sex and the City. Everytime I've ordered Chinese food, it always comes in non-glamorous, boring aluminum containers with cardboard lids. Not very fun. So I was very excited to find out about the appropriately-named Noodle Box restaurant (626 Fisgard Street), a small eatery in Chinatown that specializes in noodles served in (you guessed it) little boxes.The Noodle Box was originally a popular kiosk that was just down the street from it's current location. Despite its previous outdoor operation, there was always a line up in front of the little booth. That demand was what led to its expansion. The line-ups are still there, but the only difference is that customers don't have to worry about getting drenched if they want noodles when it's raining.
The eatery is a funky, narrow space with brightly-coloured red and yellow walls and little Asian-inspired trinkets here and there. There's enough space to seat about 25 people (including a patio), with bar-style seating that faces and open kitchen. The small space could have something to do with the fact that most of the steady flow of customers who pop in to place an order, get their meals to go. A painting of a cluster of red peppers hangs above the seating area, perhaps indicating the calibre of heat that can be found in the food. Obviously, noodles of all kinds are the specialty at the Noodle Box. The variety is extensive, with such options as Tha Tou Yum noodle soup ($7 - $8.50), Singapore Chashew Curry ($8.50-$10), Thai Style Chow Mein ($6.50-$8) and Cambodian Jungle Curry ($8-$9.50), to cite just a few options. Most of the noodle dishes can be substituted with rice and are available with chicken, pork, tofu, beef, prawns or a combination. My dining guest on this visit went with Black Bean and Garlic with tofu, a hokkein noodle dish with garlic, Asian greens, peppers and herbs ($7.50). I ordered the Noodle Box Chili Plum with prawns, a ribbon noodle dish with wok-fried peppers, Asian greens and herbs. We also ordered a side of fried Japanese dumplings with ponzu sauce (six for $5.50).All orders were handled by a friendly and lively counter-server, who asked if I wanted my meal mild, medium or spicy. (I opted for medium.) There's a lively feel to the restaurant, be it through the fast and friendly service, jazzy upbeat music or continual flow of people lining up to order.Flashes of fire erupted behind the counter in the open kitchen as our meals were prepared. Woks were swirled, and steam exploded in small clouds.
All our "dishes" were served up in those cute little boxes that I thought only existed in the movies. The dumplings were golden-browned, robin egg-sized pockets of creamy vegetable mush, served with a simple reddish-brown sauce. The boxes with our noodle dishes were heavy and filled right to the top with thick noodles, fresh veggies and loads of sauce. My meal had a good ratio of noodles to vegetables (which included asparagus, broccoli and sprouts), but could have had a few more prawns in there to flesh out the meal. The spice mix was just hot enough to add a boost to my meal while at the same time managed to clear my sinuses. My guest couldn't have asked for more after she finished off her meal, noting the perfectly marinated soft tofu pieces. We left pleased and full. It's nice to know that there's a hip little place that dishes out fast and friendly service and filling, fresh food in cute little boxes.

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